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choice3realty.com > Our Services  > Consumers Drive Real Estate Change
 
     

Consumers Drive Real Estate Change

Commissions are no longer the only way REALTORS® can be reimbursed for their services. The industry is in a significant evolutionary change.(1) The reason: the internet is providing consumers significantly more information. Turning information into knowledge empowers.(2)

If you are a seller, the marketing vehicles are more electronic; including the MLS, direct response lead generation, presence on the web and email for nearly instant communication!

For buyers, information abounds; Web MLS searches, virtual tours, neighborhood data, maps and unlimited community services. Consumers want REALTORS® who are keeping up with the changes and, more importantly, consumers want more control of the transaction. Recent studies substantiate this trend.

As market leaders of change, we offer a unique business approach combining real estate consulting, choice of services and flexible ways to pay.(3) You control costs and receive the professional, expert service you demand.

(1) National Association of REALTORS® A. D. Little Study:
"Technology and the consumer will change the business model and execution of the real estate transaction. By 2005, real estate licensees will reframe themselves from salespeople to real estate consultants".

(2) National Association of Real Estate Consultants Consumer Study: "Most consumers still want expert representation...but are less willing to pay the traditional cost".

(3) Realty Industry Feels Pressure
Home Buyers (sic Sellers) Demand Lower Commissions, Better Service
by Michele Derus, Milwaukee Journal Sentinel
As reported in the The Washington Post Febrary 5, 2005:

"...the $60 billion question: Can consumers force the residential real estate industry to be cheaper, faster and more transparent?"

"We've got a more focused consumer, and there's more focus on the consumer by alternative business models," Steve Ozonian, executive for Bank of America, said.

"Alternative business models will grow from 1% to as much as 14% by the end of the decade," said Steve Murray, editor of Real Trends."


 
 
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